The map shows major hotspots for Inuit culture and art across Canada, and how they relate and connect to each other. Each image is linked to an augmented reality media piece which can be viewed by pointing a smartphone at it.

The goal of the piece was to raise awareness of the importance of Inuit art and culture in our lives, and how it can influence how we view other areas of life such as nature and sustainability.

The poster was one of many pieces shown at the University of Alberta's exposition on Inuit art. Because we were confined to a 2D piece without any technology aspect, we relied on the piece of technology that gallery visitors would carry in their pockets: their smartphones.

Viewers were invited to download the free Aurasma app, which allowed them to view more content on their smartphone. This technology has the power to overlay the content right on the poster with augmented reality.

The poster is meant to stand on its own as an informational map of projects, but can be further enhanced with the augmented reality piece which contained further information as well as images, audio pieces and videos.